Thirty five hour workshop-style team coaching and consulting engagement to create the following product marketing materials for your product.
- 5, 10, 25, 50, 100 word customer-centric descriptions of your product for three buyer levels.
- Customer-centric FAQ document for three buyer levels.
- The best "happy customer" white paper for your product targeted at your primary and secondary buyers.
- ROI, TCO or other pertinent financial value customer-centric documents.
- Definition of your ideal customer.
- Process diagram of your ideal customer's purchase process.
- Process diagram of your product sales improvement process.
- Process diagram of your product's marketing and sales evolution process.
- At least one Blue Ocean product idea.
Typically consisting of five, six-hour working sessions in one week. Intense. Compresses months of strategizing and core marketing materials creation down to a single week. We highly recommend you plan this session as an off-site event away from the normal working environment and family responsibilities to get the maximum focus of your people to ensure the highest levels of focus and creativity.
Limited to eight team members.
US$7,000 plus expenses.
Training, coaching and consulting to increase
the face-to-face sales hit-rates on your
expensive, complex and/or high-tech products.
Improving your revenue and profits
where the rubber hits the road - at the sales call.
Pavement-Level™
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